Amanda Keim-Morrison

Website Builder. Writer. Researcher. Creative Problem Solver.

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AKM mugshot 200x200I’ve  been a site builder, documentation writer, article writer, web producer, copy editor, reporter and news curator. I have a knack for seeking out and experimenting with new tools to solve problems and a history of working with developers to see projects to fruition.

About | Resume | References

Site Building & Research

Back when I was an editor, I wanted to figure out all the things I could make my CMS do — whether the development team had intended it to be used a particular way or not. That’s why I ultimately pivoted to working with developers to help create a great user experience for content creators and other software end-users.

My responsibilities have included:

Capabilities Research

  • Identified the problems a feature needed to solve, based on customer requests, feedback from different departments and personal experience
  • Talked to developers (for in-house features) and/or delved into existing documentation (for in-house and third-party features) to understand the feature’s capabilities and, when applicable, why it was developed in a particular way
  • Used and experimented with the feature or software to ensure it met expectations and identified potential areas for improvement
  • Documented findings and, for in-house tools, proposed paths forward for future improvements
    Tools used: Google Sheets, Confluence, Jira

New Feature/Feature Improvement Requests

  • Identified the problems a new or improved feature needed to solve, based on customer requests, feedback from different departments and personal experience
  • Brainstormed potential workflows and interface designs with colleagues to ensure:
    • Customer requirements were met
    • End-users had an easy time using the feature
    • Features helped end-users compete their work as quickly as possible
    • Complications using the feature were minimized
  • Consulted with developers on different approaches’ potential benefits and complications from a development perspective
  • Wrote feature requests, detailing a feature’s requirements and how the interface should work
    Tools used: Google Sheets, Confluence, Jira

Site Building

  • Analyzed existing news websites’ structures and clients’ wishes for new sites
  • Developed site build blueprints to lead and expedite build team’s work
    Tools used: Google Sheets
  • Built and configured pages and features. Adjusted site CSS.
    Tools used: WP Bakery (Visual Composer), CSS, HTML, Simple Share Buttons,, Gravity Forms, All Import Pro, proprietary plugins
  • Investigated new uses for existing tools to speed up site builds
    Tools used: WP Bakery (Visual Composer), All Import/Export Pro
  • Completed analytics analyses to determine SEO-driven site navigation
    Tools used: Google Analytics, Google Sheets


  • Investigated when a specific issue was reported to confirm whether it was a bug, potential feature improvement or evidence training was needed
  • Reported bugs to developers
  • Completed feature improvement requests if the reported issue wasn’t an existing capability for the software
    Tools used: Jira, Confluence, WordPress interface


  • Discussed new and improved features with the developers who designed them
  • Experimented with different ways of using the software, then developed and documented processes for using new or improved plugins
  • Wrote internal documentation for colleagues to ensure everyone was following best practices
  • Wrote external documentation for sites to help customers understand how to use the product
  • Kept documentation up to date as processes were refined and capabilities advanced
    Tools used: All Import Pro, All Export Pro,, Gravity Forms, Google Sheets, Simple Share Buttons, proprietary directory plugin, TablePress, additional plugins

Project Coordination

  • Guided customers through setting up technical configurations
  • Worked with sites to determine specifications
  • Brainstormed and investigated solutions to unique needs
    Tools used: WordPress, Google API Key Console,, WSI Weather Widgets, MailChimp
  • Coordinated between sites, developers and the site building team to ensure everyone had the tools and information they need
  • Ensured sites and team members were sticking to deadlines
    Tools used: Google sheets, Google docs, Jira, Confluence

Quality Assurance

  • Provided quality assurance checks on newly-built sites to make sure pages were complete, links were working appropriately, text was copy edited, i’s were dotted and t’s were crossed
  • Investigated when a specific issue was reported to confirm whether it was a bug, potential feature improvement or evidence training was needed
    Tools used: WordPress interface, HTML, CSS, copy editing skills translated to the world of tech

Work samples

Honolulu Magazine – Lead Site Builder
Hawaii Home and Remodeling – Lead Site Builder
TulsaKids: Education Directory and Listing Submission Page

WNKY’s Meet the Team page/Bio templates
WMDT’s Weather Page
Georgia Trend’s Georgia Trend Daily page


Amanda has covered health, the town hall beat, education, general assignment stories.

Home improvement/DIY

Beginner’s guide to reupholstering an office chair
My faux-leather office chair looked awful. Rather than throw it out, I tried my hand at reupholstering it — and shared what I learned along the way with Family Handyman’s readers.

Guide to different types of wallpaper
Confused by terms like peel-and-stick, paste-the-wall and grasscloth? Learn the key things to know about different types of wallpaper.

How to calculate the amount of wallpaper you need
Don’t come up short! This method for calculating how much wallpaper you need is different from other guides, but a wallpaper pro says it’s more accurate.

See Amanda’s other Family Handyman posts here.

Wizard blogging

Amanda kept Nerdvana Media’s readers updated about Harry Potter, Newt Scamander and other news coming out of J.K. Rowling’s wizarding world in the late 2010s. See her posts here.


Painkillers, heroin help drive rise in drug overdose deaths
Published Dec. 14, 2015, on
Drug overdose deaths rose 7 percent between 2013 and 2014, with painkillers and heroin playing a role in nearly two-thirds of those overdoses.

Raise cigarette-buying age to 21 to reduce smoking 12%, report says
Published March 14, 2015, on
Hiking the tobacco-buying age to 21 across the country would reduce smoking rates 12 percent more than already predicted declines by 2100, a report predicts. The reason? Younger teens would find it harder to get their hands on cigarettes.

6 things to know about Zika
Published Jan. 23, 2016, on
Alarm was rising as a handful of Zika cases were confirmed in the U.S. and the Centers for Disease Control and Prevention was issuing travel bans for hard-hit countries in early 2016. Here are the essential things to know about the mosquito-borne illness.

First penis transplants in US planned for wounded veterans
Published Dec. 8, 2015, on
More than 1,300 servicemen suffered genital injuries in Iraq and Afghanistan between 2001 and 2013. These injuries may not be publicly visible or life-threatening, but experts describe them as “psychologically devastating” – and a new surgery could soon help ease that trauma.

PresentNation ceased operations in March 2016. 

Town hall coverage

Queen Creek disputes foreclosure report
Published May 1, 2009, in the East Valley Tribune
Town officials take issue with a foreclosure report conducted by a national agency that lumped them into surrounding foreclosure-ridden areas.

Q.C., San Tan Valley covet hospital’s address
Published Jan. 14, 2010, in the East Valley Tribune
Two communities, one established but growing and the other brand new, try to make the case for a planned hospital at the border of the two communities adopting their address.

5 Queen Creek homes targeted for demolition
Published Aug. 13, 2009, in the East Valley Tribune
Five homes in the path of a flood control project to channelize a wash were expected to be purchased and demolished, a plan that surprised homeowners.


Teens turning to medicine cabinets for drugs
Published Feb. 4, 2008, in the East Valley Tribune
A teen’s mom had no doubt he expected to come home the night he died of a prescription drug overdose at a friend’s house. Parents, schools and police alike were concerned about the ease teens have finding drugs to abuse in medicine cabinets.

Conjoined twins face heart separation
Published Jan. 31, 2009, in the East Valley Tribune
Emma and Taylor Bailey, conjoined twins who shared a heart, were expected to die long before their second birthday. Their parents decided to have them undergo a risky operation to give them a chance at much longer lives.

US soldier fined for posting classified information
Published Aug. 2, 2005, through The Associated Press
An Arizona national guardsman was demoted for posting classified information on his blog while he was serving in Iraq.

Neighbors band together to get deals on solar systems
Published April 22, 2010, in the Ahwatukee Foothills News
Concern for the environment prompted two Ahwatukee Foothills men to convince their neighbors to buy solar energy in bulk.

Desert may not fully recover from wildfires, ecologists say
Published July 5, 2005, through The Associated Press
Rampant summer wildfires can have a big impact on the fragile desert environment.


Drug dogs keep schools clean, officials say
Published Aug. 3, 2008, in the East Valley Tribune
While drug-sniffing dogs brought to Scottsdale school campuses rarely found drugs, police and administrators defend the program as a good deterrent.

Christopher Verde: A school district without schools
Scottsdale’s wealthy Troon area didn’t have enough kids to justify forming a new school district, but growth and a new law forced a change. Parents sick of fighting for open enrollment slots were pitted against retirees who didn’t want a property tax increase, resulting in the brief existence of a “transportation district.”
School area picks listed for Troon
Troon-area group split on school district issue
Troon school district woes prompt bill
Verde board member quits
The school district that wasn’t: New law ends Christopher Verde’s short-lived run

Scottsdale considers closing schools
Facing declining enrollment and funding challenges, the Scottsdale Unified School District examined different plans for closing schools – and parents at affected schools responded with their own plans.
Baracy details options for district school closings, shifting students
Scottsdale board: No school closure decisions yet
Pima parents propose alternate plan to closing
Parents turn to Scottsdale over Aztec’s future


Amanda has been a web editor, copy editor and lead editor at her college newspaper. 

Internet Broadcasting (now LAKANA)

Combine a wire editor with a web editor, then put the resulting work on several dozen websites all at once, and you have a taste of the work Internet Broadcasting’s News and Content editors perform on a daily basis. The team provided comprehensive online coverage of national and international news stories for close to 60 local television sites around the country so station editors could focus on local news.

The job involved monitoring news of the day; sending breaking news alerts; packaging, copy editing and posting national stories; copy editing local stations’ pieces; creating galleries and interactives; setting up livestreams; and writing curated pieces covering breaking stories and odd news. Amanda also managed Local Linking, a link-sharing feature promoting our stations’ stories; tracked analytics for Local Linking and stories we pitched to; and served as the lead weekend editor, which involved setting and communicating coverage priorities for weekend shifts.

Kolbe Corp/The Center for Conative Abilities

What started as a summer copy editing job turned into a three-year relationship writing and editing materials for Kolbe Corp and related nonprofit group The Center for Conative Abilities, which work to measure human instincts and help people utilize their natural talents in everyday life.

Amanda’s first project was copy editing company founder Kathy Kolbe’s third book, “Powered by Instinct: 5 Rules for Trusting your Guts.” That project morphed into a part-time job lasting the rest of her time in college. She wrote and edited material including white papers and promotional pieces; transcribed audio; and captured and edited video. Her last project was editing a new version of the Kolbe A Index results, one of Kolbe Corp’s core products.

The State Press

Serving as a student editor offers the unique opportunity to both shape coverage for a campus newspaper and become a teacher and mentor to younger students. Amanda had that opportunity at The State Press, the student newspaper serving Arizona State University. She served as editor-in-chief during the 2005-06 school year, overseeing editorial operations and a staff of about 60 students for what was at the time a 22,000-circulation paper publishing five days a week. Prior to that, she was a co-city editor in spring 2005 and a special publications and assistant web editor in fall 2004.


Good storytelling should encompass more than text. When she hears about a new tool for data visualization, or colleagues say, “I wish we could…”, Amanda is game to investigate how tools can be used to tell stories in new ways.


7 simple tips for better posture


Timeline: Jimmy Carter
Originally published in 2015 through Internet Broadcasting


Veteran interview: Lee Councilor
Originally published Nov. 9, 2009 at
Featured by the Veterans Listening Project,

Lee Councilor grew up as a “desert rat” but discovered a love for the sea during 17 years serving on Navy submarines.

Veteran interview: Amy Sheridan
Originally published Nov. 9, 2009 at
As one of the Army’s first female pilots, Amy Sheridan found both support from colleagues who believed she could do anything and harassment for being a woman in a man’s world.


Operation Wounded Warrior
Originally published Oct. 1, 2009 at
Queen Creek’s American Legion Riders Post 129 sets off on its annual ride to visit soldiers at the Balboa Naval Hospital in San Diego and bring the wounded troops comfort items.